I’m hiring an experienced WordPress designer to build a clean, conversion-focused website for Deck Oasis, a new custom deck company serving Tyler and East Texas.
This will be a small initial website, but it needs to be built correctly so it can grow into a strong local SEO asset. I’m not looking for a heavily customized or overengineered site. I want something fast, professional, easy to manage and designed to generate quote requests.
The ideal freelancer understands three things:
WordPress design
Local SEO for home-service businesses
GoHighLevel form and CRM integration
Initial website scope
Build and launch four pages:
Home
Custom Decks
About
Get a Quote
The site should also be structured for future additions, including:
Project gallery
Composite deck page
Covered deck and pergola pages
Deck-repair page
Tyler, Longview, Lindale, Bullard and other service-area pages
Blog content
Home page should include
Strong headline and value proposition
Overview of services
Why choose Deck Oasis
Simple project process
Service area
FAQ
Clear quote-request calls to action
Temporary testimonial or review section that can be updated later
Custom Decks page should include
Pressure-treated wood decks
Composite decks
Deck replacements
Stairs and railings
Covered-deck or outdoor-living options
Benefits of professional on-site construction
Calls to action
About page should establish
Owner-led local business
Existing construction and custom-building experience
Connection to an established shed-building company
Commitment to quality, communication and customer experience
The fact that Deck Oasis is a new brand, not an inexperienced builder
Get a Quote page
The quote form should collect:
Name
Phone number
Email
City
Project type
Approximate dimensions
Wood or composite preference
Project timeline
Optional photo upload
Additional project details
Submissions must enter GoHighLevel correctly and be tested before launch.
Technical requirements
WordPress installed and configured
Responsive mobile design
Lightweight theme or builder
Good page speed
SSL and domain connection verified
Basic security and backup setup
Minimal and well-supported plugins
Full admin ownership transferred to me
No proprietary platform that prevents another developer from editing the site
No ongoing maintenance contract required
SEO requirements
Keyword-informed headings and page copy
Correct H1/H2/H3 structure
Unique title tags and meta descriptions
Clean URLs
Image optimization and alt text
Internal links
XML sitemap
Local-business schema
Google Analytics connection
Google Search Console connection
Site submitted for indexing
No keyword stuffing or duplicate city pages
Content and imagery
I can provide information about the company, service area and customer process. I will need the freelancer to organize the content professionally and improve the wording where necessary.
Because the business is newly launched, there is not yet a large deck portfolio. Properly licensed stock photos may be used temporarily. I need to know the source and licensing status of every image used.
Budget
Fixed-price budget: $400–$700
Please do not apply if the project cannot be completed within this range without surprise charges.
Any premium theme, builder, plugin or stock-image costs must be identified in the proposal before hiring.
Suggested milestones
Milestone 1 — Homepage design and site structure approved
Milestone 2 — All four desktop and mobile pages completed
Milestone 3 — GoHighLevel integration, SEO setup, testing and launch
Application questions
Please answer each question:
Please share three WordPress websites you personally built.
Which example best demonstrates your work for a contractor or local service business?
Have you connected WordPress forms to GoHighLevel? Explain how.
Which WordPress theme or builder would you use for this project, and why?
How will you keep the website fast and avoid unnecessary plugins?
What local SEO work is included in your price?
Will you configure Google Analytics and Google Search Console?
Are any paid themes, plugins or licenses required?
Who owns the licenses after completion?
How many revision rounds are included?
What do you need from me before beginning?
What is your estimated timeline?
Begin your proposal with:
Built Right. Built Once.
Deliverables
The project is complete only when:
All four pages are live
Mobile layout is tested
Forms successfully enter GoHighLevel
Calls and buttons function correctly
Metadata and schema are configured
Analytics and Search Console are connected
Temporary demo content is removed
I receive full WordPress administrator access
I receive a list of all plugins, themes, licenses and recurring costs
