PPC Specialist/Paid Search

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We are looking for a PPC Specialist/Paid Search to join a construction and contractor organization in Troy, Michigan. This contract-to-permanent opportunity is ideal for a detail-oriented digital marketing specialist who can strengthen paid media performance, interpret campaign data, and turn insights into measurable growth. The role focuses on paid search, paid social, and analytics across key advertising platforms while partnering with internal teams to improve lead generation and overall marketing effectiveness.<br><br>Responsibilities:<br>• Plan, launch, and refine paid search and paid social campaigns across major advertising platforms to support business growth.<br>• Track campaign performance closely and use analytics tools to identify trends, opportunities, and areas for improvement.<br>• Manage budgets, bidding strategies, audience targeting, and ad placements to improve return on ad spend.<br>• Conduct A/B testing on ad copy, creative, landing pages, and audience segments to improve conversion results.<br>• Review website and campaign metrics through GA4 and related reporting tools to measure traffic quality and user behavior.<br>• Collaborate with marketing and business stakeholders to align paid media efforts with lead generation and brand visibility goals.<br>• Apply SEO and search ranking knowledge to support stronger overall digital marketing performance alongside paid initiatives.<br>• Prepare clear performance reports and communicate campaign insights, recommendations, and next steps to stakeholders.<br>• At least 3 years of hands-on experience managing paid media campaigns, including paid search and paid social.<br>• Experience with Google Ads, Google Analytics 4, and campaign performance reporting.<br>• Strong understanding of analytics, conversion tracking, attribution, and data-driven optimization.<br>• Familiarity with CRM platforms and the use of marketing data to support lead management efforts.<br>• Experience using Facebook Insights or comparable social advertising analytics tools.<br>• Working knowledge of A/B testing methods and how to apply results to campaign improvement.<br>• Understanding of SEO principles and search engine ranking factors in relation to paid media strategy.<br>Innovation starts with people.<sup>®</sup><br><br><p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p><br><br><p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.</p><br><br><p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.</p><br><br><p>© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.</p>

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1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

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The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...