We already have a team creating videos. Your primary responsibility will be maximizing the exposure of that content, adapting it for different platforms, and actively engaging with our audience. We currently post on tiktok, Instagram, and Youtube shirts. We want to repurpose the videos on mor platforms along with engaging more on social media.
Responsibilities:
Facebook
Repurpose existing Instagram Reels, TikToks, and YouTube Shorts for Facebook.
Test native Facebook uploads versus automatic Instagram cross-posting to determine which performs better.
Customize captions, hashtags, thumbnails, and posting times.
Publish photos, prize winners, polls, and engaging community posts.
Monitor and respond to comments.
Find relevant Facebook Groups and participate organically where permitted.
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Snapchat
Repurpose vertical videos for Snapchat Spotlight and Public Stories.
Customize videos, captions, and posting schedules.
Test different content formats and monitor engagement.
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X (Twitter)
Repurpose and post ClawCrazy videos.
Follow and engage with toy manufacturers, plush brands, crane manufacturers, arcade companies, and competitors.
Search for conversations about claw machines, remote arcades, collectibles, and prize wins.
Monitor ClawCrazy mentions and participate in relevant conversations.
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Pinterest
Create pins featuring plush toys, anime merchandise, collectibles, and prizes inside our claw machines.
Build boards featuring Pokémon, Naruto, Hello Kitty, Pusheen, Squishmallows, and similar categories.
Optimize pin titles, descriptions, and keywords for organic discovery.
We will supply original product photography and videos.
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Community Engagement
Monitor brand mentions and relevant conversations across social media.
Respond to and like comments on Instagram, TikTok, YouTube, Facebook, and X.
Find relevant Facebook Groups and online communities to participate in regularly.
Engage naturally without spamming or posting generic responses.
Flag customer complaints, shipping issues, and other problems for our internal team.
Identify content ideas and trends based on customer conversations.
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Content Repurposing & Software Requirements
We're looking for someone who understands that repurposing content means more than uploading the same video to several platforms.
You should be comfortable with:
CapCut: Trimming, resizing, editing, adding captions, and preparing videos for different platforms.
Canva: Creating Pinterest pins, Facebook graphics, winner announcements, and other visual posts.
Metricool, Buffer, Later, or similar software: Scheduling content across multiple platforms, managing a content calendar, and reviewing analytics.
Meta Business Suite: Managing Facebook content, comments, and performance.
Google Drive: Organizing and accessing our library of approved videos and photos.
Native platform tools: Publishing content directly when third-party scheduling software doesn't support a platform or feature.
We will provide original, watermark-free video files whenever available.
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You should know how to:
Customize captions and descriptions for each platform.
Adjust video dimensions, thumbnails, and formatting when necessary.
Schedule content consistently without duplicating posts.
Test posting times and content variations.
Use platform analytics to identify what performs best.
Organize content so videos are not accidentally reposted repeatedly.
Suggest tools or improvements that make the workflow more efficient.
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Weekly Reporting
We expect a simple weekly report covering:
Number of posts published on each platform.
Organic reach, views, engagement, and follower growth.
Best-performing videos and posts.
Facebook Groups and communities engaged with.
Notable brand mentions and customer feedback.
New content opportunities or recommendations.
We're looking for someone who takes initiative and actively looks for ways to improve results.
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Qualifications
Proven experience managing and growing social media accounts organically.
Experience repurposing short-form video content across multiple platforms.
Proficiency with CapCut, Canva, and social media scheduling software.
Familiarity with Facebook Reels, Snapchat Spotlight, X, and Pinterest.
Excellent written English and natural communication skills.
Experience with Facebook Groups and community engagement.
Strong organizational skills and attention to detail.
Interest in gaming, plush toys, collectibles, anime, or arcade entertainment is a plus.
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How to Apply
Please answer the following questions:
Which social media platforms have you personally managed?
Which software do you use to repurpose and schedule videos?
Have you used Metricool, Buffer, Later, or similar platforms?
If we provide one TikTok video, how would you prepare and distribute it across Facebook, Snapchat, X, and Pinterest?
Have you successfully increased organic reach using repurposed content? Please share examples and results.
How would you find relevant Facebook Groups and engage without appearing promotional or spammy?
Please include examples of accounts you've worked on
