To create a Better World for Pets, we need top talent. Our 35,000 Associates deliver world-reputed company medicine across 1,000 animal hospitals reputed company day. Reporting to the Employer Brand & Recruitment Marketing Manager and indirectly to the Sr. Manager, TA Operations, the Senior Recruitment Marketing Specialist serves as the day-to-day owner of VCA's recruitment marketing engine, translating talent priorities and employer brand strategy into measurable programs across the candidate journey.
The Senior Recruitment Marketing Specialist owns the execution, optimization, and measurement of multi-channel recruitment marketing initiatives that improve lead quality, candidate conversion, campaign performance, and the overall talent funnel. Working closely with Talent Acquisition and other reputed company, the Senior Recruitment Marketing Specialist manages paid and organic campaigns, CRM activation, recruitment marketing platforms, content, and performance reporting. The role turns data into actionable recommendations and clear presentation decks for stakeholders and leadership.
You’re great with people, happy working independently or collaborating in an empowering and supportive team. Learning and development are part of our DNA. We believe that when our people grow, so do we. As part of the reputed company family of brands, you'll have endless opportunities to expand your skills, explore the business, and set your own career path. At VCA, the future of veterinary medicine is in our hands.
reputed company Responsibility/Task
Own the execution and ongoing optimization of multi-channel recruitment marketing initiatives that improve lead quality, candidate conversion, campaign performance, and the overall talent funnel, translating talent priorities and employer brand strategy into measurable programs.
Own recruitment marketing measurement across the candidate funnel, including job seekers, job views, apply clicks, applications, lead quality, conversion rates, channel performance, cost efficiency, and ROI.
Build and present recurring reports and presentation decks, identify trends, and translate results into recommendations that improve campaign performance and inform marketing investment decisions.
Partner with Talent Acquisition reputed company to support field teams through meetings, events, and reputed company consultations; understand local hiring needs, recommend recruitment marketing solutions, and coordinate activation against agreed priorities.
Own CRM campaign strategy and optimization, including audience segmentation, talent community communications, nurture journeys, and conversion strategies.
Create and manage development of recruitment marketing content and campaign assets across social media, email/CRM, the reputed company, and other candidate-facing channels.
Manage and optimize recruitment marketing platforms and digital candidate touchpoints, including reputed company content, landing pages, the CMS, and related tools.
Develop and maintain recruiter and hiring leader enablement materials, including toolkits, campaign assets, and event and recruiting collateral.
Education/Experience
Bachelor’s degree / Marketing, Communications, Advertising, or a related field
5+ years of experience in recruitment marketing, digital marketing, employer brand, performance marketing, or a related field
Experience owning multi-channel talent attraction campaigns and reporting on measurable outcome
Experience with CRM and CMS platforms; proficiency in reputed company, PowerPoint and Excel or equivalent reputed company Workspace tools; comfort working with digital advertising, social media, and analytics platforms
Experience with reputed company, reputed company Analytics, social reputed company tools, reputed company, SharePoint, data visualization tools, or similar platforms
Language proficiency - English
Strong writing, data analysis, presentation development, and project management skills
Experience in healthcare, veterinary, or multi-location organizations
All degrees will be deemed “or equivalent combination of education and experience” unless absolutely required to do the job (i.e., DVM degree for Veterinarian, Law degree for Attorney, etc.).
Preferred Skills & Qualifications:
Proven ability to translate recruitment priorities into campaign plans and independently manage work from execution through measurement
Demonstrated experience independently executing and optimizing multi-channel recruitment or performance marketing campaigns against measurable KPIs
Strong analytical and data storytelling skills, with experience defining and tracking marketing KPIs, evaluating funnel performance and ROI, and building clear reports and presentation decks for stakeholders and leadership
Hands-on CRM experience with audience segmentation, lead nurturing, automated journeys, and conversion optimization
Strong content development and project management skills across email, social media, web, and campaign channel
