<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><span style="font-size:12pt;white-space:pre-wrap;">Audiense</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">is</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">seeking a data-driven</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">Paid Media Manager</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">to lead and</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">optimize</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">multi-channel paid acquisition programs that drive pipeline growth, qualified leads, and revenue impact. This role will own strategy, execution, testing, and performance analysis across digital advertising channels while partnering closely with demand generation, sales, product marketing, and analytics teams. </span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><span style="font-size:12pt;white-space:pre-wrap;">The ideal candidate has experience scaling B2B advertising campaigns,</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">understands</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">attribution and conversion tracking, and can balance creative experimentation with rigorous performance analysis. </span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><span style="font-size:12pt;white-space:pre-wrap;"> </span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">What You'll Do</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Paid Media Strategy & Execution </strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Develop and manage paid acquisition strategies across:</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Google/Bing</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">Ads</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">LinkedIn Ads</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Meta Ads</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Reddit Ads </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">YouTube/Video Platforms</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Programmatic/display platforms</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Retargeting channels</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Own campaign setup, budget allocation, bid strategies, and audience targeting.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Build full-funnel campaigns aligned to pipeline and revenue goals.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Audience & Targeting Optimization </strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Leverage firmographic, behavioral, and intent-based audience data.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Develop ICP-based segmentation strategies.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Create retargeting and</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">nurture</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">audiences across the buyer journey.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Collaborate with analytics and customer intelligence teams to improve targeting precision.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Performance & Analytics </strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Monitor CAC, CPL, ROAS, pipeline contribution, and conversion performance.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Build dashboards and reporting frameworks using platforms such as:</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">GA4</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Looker Studio</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">HubSpot</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Salesforce</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Analyze campaign effectiveness and deliver optimization recommendations.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Conversion Tracking & Attribution </strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Ensure</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">accurate</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">campaign tracking and attribution across ad platforms and CRM systems.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Partner with Marketing Ops to troubleshoot attribution discrepancies and tracking issues.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Testing & Experimentation </strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Run structured A/B tests on:</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Creative</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Landing pages</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Messaging</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Audiences</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Bidding strategies</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Continuously</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">optimize</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">conversion rates and lead quality.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">Cross-Functional Collaboration </strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><span style="font-size:12pt;white-space:pre-wrap;">Partner with:</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Demand Generation</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Content Marketing</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Creative/Design </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Product Marketing</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">RevOps</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Sales</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><b><strong style="font-size:12pt;white-space:pre-wrap;">What You'll Bring</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">3–7+ years managing paid media for B2B SaaS,</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">martech, ecommerce tech, or analytics companies.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Deep</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">expertise</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">in LinkedIn Ads,</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">Google Ads</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">and Reddit Ads. </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Strong understanding of attribution models, tracking, and marketing analytics.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Experience with CRM and marketing automation platforms (HubSpot, Salesforce</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">preferred). </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Analytical mindset with strong reporting</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;">skills.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Experience managing six-figure+ monthly ad budgets preferred.</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;text-align:left;"=""><span style="font-size:12pt;white-space:pre-wrap;"> </span><b><strong style="font-size:12pt;white-space:pre-wrap;">Success Metrics </strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Marketing Qualified Leads (MQLs)</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Sales Qualified Leads (SQLs)</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Pipeline generated</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Customer Acquisition Cost (CAC)</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Return on Ad Spend (ROAS)</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Conversion rate optimization</span><span style="white-space:pre-wrap;"> </span><span style="font-size:12pt;white-space:pre-wrap;"> </span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:left;"><span style="font-size:12pt;white-space:pre-wrap;">Paid media contribution to revenue </span></li></ul>