Role Description

We are looking for a Director of Brand Influence, Advocacy & AI Discovery to define how Calendly builds trust, authority, and discoverability in an AI-first world. You will own Calendly's customer advocacy strategy and key distribution channels (social and PR/Communications), while expanding the function to include AI-powered discovery, ensuring customer voices, community engagement, reviews, thought leadership, and trusted third-party validation strengthen how buyers—and increasingly AI platforms like ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot—discover and recommend Calendly’s new and existing products.

On a typical day, you will:

• Define and execute Calendly's long-term customer advocacy and AI discovery strategy.
• Define and manage channel roadmaps for social media and PR/Communications.
• Build and scale customer advocacy programs including reviews, references, testimonials, ambassadors, speakers, referrals, and creator programs.
• Develop a customer evidence engine that transforms customer success into trusted digital assets including reviews, user-generated content, tutorials, community discussions, and executive advocacy.
• Partner with Growth, SEO, and Content teams to advance Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Increase Calendly's visibility across AI-powered discovery platforms including ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot.
• Expand Calendly's presence across review sites (ie, G2, Trustradius), Reddit, LinkedIn, YouTube, podcasts, industry communities, and partner ecosystems.
• Lead employee and executive advocacy initiatives that amplify authentic brand voices.
• Partner with Product Marketing, Growth Marketing, Product, Customer Success, and Lifecycle Marketing to support product launches, adoption, and expansion.
• Lead, coach, and develop the advocacy, social, and PR team while establishing clear operating rhythms and measurable outcomes.
• Measure performance using traditional channel-specific metrics alongside emerging AI discovery metrics.

Qualifications

• 12+ years of experience in Brand Marketing, Customer Marketing, Community, Product Marketing, Growth Marketing, or Customer Advocacy.
• Experience building and scaling advocacy or community programs within a B2B SaaS organization.
• Strong understanding of Product-Led Growth (PLG) and customer-led growth strategies.
• Experience building programs from 0→1 while scaling mature functions.
• Exceptional cross-functional leadership and executive communication skills.
• Strong analytical mindset with experience defining KPIs and measuring business impact.

Requirements

• Experience in a high-growth B2B SaaS company ($100M+ ARR preferred).
• Knowledge of AI-powered search ecosystems and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including relevant software solutions for tracking.
• Experience partnering with SEO, Organic Growth, Content Strategy, and Product Marketing teams.
• Experience with advocacy platforms such as Influitive, Gainsight, Khoros, or similar.
• Experience leveraging review platforms, online communities, creator ecosystems, and third-party trust signals to drive growth.

Success Metrics

• Customer participation and advocacy engagement.
• Review quality and velocity across G2 and other review sites.
• Brand share of voice and sentiment.
• AI recommendation share and AI citation frequency.
• Growth in trusted third-party mentions.
• Customer-generated content growth.
• Community engagement and digital authority.

Benefits

• Base salary is just one component of Calendly’s total rewards package.
• All full-time (30 hours/week) employees are also eligible for our Top Performer Bonus program (or Sales incentive), equity awards, and competitive benefits.