Associate Manager, Toy Marketing, Hot Wheels RC

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About the position

Mattel is seeking a collaborative product marketer to join the Hot Wheels RC Global Brand Team. The Associate Manager will partner closely with the Toy Marketing Senior Manager to support the end-to-end toy portfolio strategy and product development pipeline for the Hot Wheels RC business. The role works across Design, Packaging, Product Development, Finance, Brand Strategy, and regional commercial teams to develop and bring products to market. The position manages the product segment day to day, supports portfolio strategy and P&L management, and helps drive global product strategies and their activation across markets and lines of business. It also contributes to global brand-building activities, marketing tools, and content development from a product-focused perspective. The role is based in El Segundo, California, with an in-office schedule Monday through Thursday and work from home on Fridays.

Responsibilities

  • Collaborate with the Senior Marketing Manager to manage the product portfolio, develop business strategies, objectives and insights, and manage the P&L.
  • Work with cross-functional partners, including Design, Packaging, and Product Development, to develop the product line, apply mix management techniques across the portfolio, and ensure alignment at key milestones.
  • Manage day-to-day operations of the product segment and serve as a point of contact for brand inquiries and dissemination of brand information.
  • Help gain buy-in for global product strategies and secure internal partners’ executional commitment across key markets and lines of business.
  • Partner with Product Design, Packaging, and Development teams to bring innovative toys to market on time and on budget, supported by consumer insights.
  • Communicate regularly with regional teams and lines of business to ensure their needs are met.
  • Present brand strategy and products confidently to large groups.
  • Monitor key trends, brands, and competitor performance across markets.
  • Lead global business reporting and analysis.
  • Contribute with the brand marketing team to planning and executing global brand-building activities, developing global marketing tools, and creating content with internal and external groups.
  • Share plans and best practices with other Mattel Global Brand teams.

Requirements

  • At least 2 years of relevant work experience with an MBA, or at least 5 years without an MBA.
  • Experience in company, product, or marketing work rooted in consumer trends.
  • Thorough understanding of marketing mix and KPIs.
  • Experience analyzing data and managing financials.
  • Ability to synthesize data and develop insights and recommendations.
  • Strong presentation skills, including presenting to large groups and senior-level audiences.
  • Strong organization, independence, attention to detail, and follow-up skills.
  • Strong time management, planning, and project execution skills.
  • Excellent written and verbal communication skills.
  • Strong interpersonal skills and ability to build collaborative relationships.
  • Strong PowerPoint creation and presentation skills, and proficiency in Outlook, Word, and Excel.
  • Demonstrated growth mindset, curiosity, willingness to embrace challenges, and commitment to continuous learning and improvement.

Nice-to-haves

  • MBA.
  • Innovative thinking and ability to think outside the box.
  • Passion for making a difference and care about the global impact of work.

Benefits

  • Competitive total pay programs.
  • Comprehensive benefits.
  • Resources to help employees reach their full potential.
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